MARKETING SERVICES
Marketingesp delivers marketing services activities across digital, traditional, and live marketing channels. And, we've built our expertise and reputation for more than 30 years. This means we are confident in business strategy, brand development, digital and online, creative design, print, and on-show marketing techniques.
What's more, it means we can provide you with the strategy, techniques, and campaigns that are right for your business.
Marketing consultancy - strategy and brand
When you need flexible, on-call support for your marketing strategy development and marketing planning.
You stay in control but you benefit from our insight, knowledge, and expertise.
We’ve worked with a variety of clients in developing their marketing strategies and brand proposition across many industries. These include B2B, B2C, SMEs, start-ups, smaller businesses, and larger organisations.
We know we can help you achieve your business objectives too.
- Strategic marketing development
- Brand audit and positioning
- Customer analysis and data segmentation
- Objective setting linked to business objectives
- Marketing tactical communications plan
Online and digital marketing services
There are many digital marketing channels available to you. And we know it can be hard to choose which ones are likely to work for you. Marketingesp can help you understand how to make the right choices, combine channels and integrate them into our overall online activities.
- Website design and build
- Ecommerce sites
- Website optimisation and content marketing
- PPC, remarketing, and paid search
- Social media and paid social
- Email marketing
Offline marketing and design services
Offline marketing covers all the disciplines of what is considered ‘traditional’ marketing. Activities such as graphic design, copywriting, print, and direct mail.
Traditional marketing is still relevant because it works. It’s just many companies need a bit of help in understanding how to combine it with their online activities or when to choose offline rather than online.
- Graphic design and print of marketing collateral
- Brochures, newsletters, leaflets, and signage
- Copywriting for online and offline
- Direct marketing campaigns
On-Show marketing services
Face-to-face marketing is incredibly powerful, especially in the on-show exhibition and live event environment.
Exhibitions are a platform for launching new products, generating leads, building brand awareness, finding suppliers, generating media coverage, networking, and building relationships with existing customers.
Successful exhibiting and face-to-face marketing involves:
- Exhibition and event strategic planning
- Promotional campaigns
- Exhibitor stand staff development workshops
- Productivity, follow-up, measurement and analysis
“Emma Swales is a knowledgeable and respected speaker at De Montfort University who consistently gets great feedback from our stakeholders when delivering marketing workshops and seminars.She's a valuable member of the Enterprise Inc business mentor programme, supporting graduate business start-ups, and her wealth of experience in business and marketing is hugely important in encouraging and educating the business mentees. She has real passion for her craft and she knows it very well indeed, which is why we chose her to deliver a series of marketing surgeries for tenants of the Innovation Centre. She inspires. We would highly recommend Emma's skills and expertise for any business looking to kick-start and re-energise their marketing. If you're attending an exhibition, you should talk to her first.”
“Emma is highly creative, resourceful and goal-driven. Her knowledge of the Marketing Industry is second to none and when applied to her specialist area of exhibitions and trade show events, she consistently delivers knock-out results.”
Thank you for the work that you put into not only preparing for but also delivering the event stand session last week. The time that you took to understand our business, industry and specific needs ensured that you interacted with the team on a level that ultimately made the day hugely beneficial for all. The team is continually evolving and as such I’m sure that we will be able to discuss the potential for future projects.”
We hire Emma over and over again to deliver our stand staff training. She is able to adapt to all training situations and always delivers the program at a very high standard. She has excellent event and exhibition knowledge which means she can draw on her experience to answer all questions the stand staff may have. She is also extremely professional and well organised. Our stand staffers have always commented on how informative the training is and they now feel more confident to work on our exhibitions."
“I have hired Marketingesp on a number of occasions to deliver training events for us on exhibiting which are always delivered to a high standard. Emma is professional and has an excellent knowledge on exhibiting which means that she can adapt the training to fulfill the needs of the delegates. Her events always prove popular and delegates leave the events equipped with the knowledge they need to put their learning into practice.”
HOW WE CAN HELP YOU
We can help you with any aspect of your marketing.
Use us to help you develop your strategy, understand and build your brand, know your customers, what they look like and why they buy. Use us to help you identify the tactics you need to grow your business. And use us to design, create and deliver marketing campaigns across digital and online platforms, design and print, and your on-show exhibition programme. We can do all of it, or some of it, you choose.
Some of the many great relationships we have built since 2005
