Branding – your company personality not just your logo
The need for a strong visual identity and distinctive image is extremely important
in communicating and reflecting your company’s personality. It is one of the key
elements in creating your differential. Your brand is much more subjective than
just what your logo looks like. It represents the very fabric of your organisation.
Your brand is about how you are perceived in the market, by your customers, your
potential customers, your suppliers, your shareholders, your employees and your
competitors. Your brand is about creating reasons why prospects buy from you – rather
than your competition.
Your brand is about identifying discernible differences between you and your competition.
It is everything you stand for as an organisation, it’s the personality
of your company and it needs to be effectively communicated in a consistent way.
Marketingesp can help you design and consolidate your corporate style across your
literature, letterheads, business cards, web-site, advertising, internal communications
and print marketing.
Internal brand definition
In communicating your brand, you need to be consistent in your deliverance. A corporate
identity manual establishing correct use of your logo, strapline and company colours
can help as a control point for internal users and external suppliers. But your
brand definition also extends internally to your employee handbook, internal newsletter
or intranet – your employees perception matters and it is to them you look to as
ambassadors of the brand.
External brand definition
For your customers and suppliers, building your brand is intrinsic in every touch-point
you give them – from the way the phone is answered, how your sales team engage,
how they are greeted in reception to how they view your facility, your product and
your after-sales. Building a brand takes time, belief and consistency. Successful
brand building inspires feelings of confidence, trust, value and quality.
Marketingesp can help you look at who you are, how you are perceived and what you
have to offer. This is turn will help you identify and define your message, build
it and market it.
Read more about the building of your brand in our
Articles and Tips
section.
To discuss your brand building strategies contact Marketingesp today on 05600 473060 or
email.
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