Brochures – understand your customers to understand the type of brochure you need
When they are done right, brochures remain one of the most important marketing communication
tools in our armoury. There are many formats to choose from depending on your offer
and how your customers think when they are making their purchasing decisions. Many
companies now opt for on-line brochures. This works well for mail-order industries
and some products and services. But even then these types of companies often have
an off-line brochure, catalogue or directory for customer reference. Many customers
still prefer the look and feel of a brochure to help them decide on their purchase
decision.
There are four main types of brochure:
- Corporate brochures – sell the capability of the business and establish trust with
the customer
- Sales brochures – sell the benefit to the prospective customer
- Product or service directories – detail in an easy to follow format, the products/services
you sell so prospective customers can make their selection easily
- Financial reports – don’t have to be boring, legal documents. They can project your
company in a positive manner to stakeholders even if the contents are not quite
as positive.
Marketingesp can help you decide which brochure format or combination of formats
works best for your organisation and your customer base. As an extension of your
own sales and marketing function, we can roll our sleeves up and get the job done
for you, planning the strategy, developing the marketing message, identifying mailing
lists and working with designers to deliver the finished project. Contact us today
on 05600 473060 or email us.
Read more about the role of brochures in our
Articles and Tips
section.
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