Direct Mail – still one of the most powerful and cost effective ways to generate
new business leads
It’s still a numbers game but with modern technology the level of personalisation
available means that you can now reach much more precisely your target audience,
increase dramatically your response rates and grow more sales. Direct mail when
used in conjunction with customer profiling and customer segmentation is an incredibly
powerful and cost-effective marketing tool.
Postal direct mail is no longer the only option as email marketing has revolutionised
direct marketing. Fax broadcasting also means that thousands of individuals can
be reached easily. The secret to effective direct mail is choosing the right medium
for the purpose.
Consider how you are communicating:
- With your customers – keeping them informed of product or service and company developments
- A marketing promotion or offer to new and existing customers
- Customer or market research
Effective direct mail uses a combination of approaches depending on what you are
trying to say and who you are trying to reach. For instance, a combination of postal
and email direct mail can sometimes be more effective than relying on just one of
these choices.
And there are many mediums to choose from:
-
postcard mailers,
-
greeting cards,
-
sales letters,
-
thank you for your order letters,
-
newsletters,
-
promotional emails,
-
promotional direct mail print.
Each serves a purpose in your endeavour to communicate your message
to your audience.
Modern technology allows targeting to be extremely specific so that you are truly
communicating on a one-to-one basis and building a one-to-one relationship with
your customer.
Marketingesp has many years experience in direct mail campaigns.
We can help you
design your direct mail campaign and/or we can implement them for you, within budget,
working with you, where you stay in control and where you can measure the return
on investment.
To discuss your direct mail project in more detail please contact Marketingesp on
05600 473060 or email
Read more about effective direct mail in our
Articles and Tips
section.
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