Brand Marketing – your company personality not just your logo
The need for a strong visual identity and distinctive image is extremely important in communicating and reflecting your company’s personality. It is one of the key elements in creating your differential. Your brand is much more subjective than just what your logo looks like. It represents the very fabric of your organisation. Your brand is about how you are perceived in the market, by your customers, your potential customers, your suppliers, your shareholders, your employees and your competitors. Your brand is about creating reasons why prospects buy from you – rather than your competition.
Marketingesp can help you design and consolidate your corporate style across your literature, letterheads, business cards, website, advertising, internal communications and offline print marketing.
Internal brand definition
In communicating your brand, you need to be consistent in your deliverance. A corporate identity manual establishing correct use of your logo, strapline and company colours can help as a control point for internal users and external suppliers. But your brand definition also extends internally to your employee handbook, internal newsletter or intranet – your employees perception matters and it is to them you look to as ambassadors of the brand.
External brand definition
For your customers and suppliers, building your brand is intrinsic in every touch-point you give them – from the way the phone is answered, how your sales team engage, how they are greeted in reception to how they view your facility, your product and your after-sales. Building a brand takes time, belief and consistency. Successful brand building inspires feelings of confidence, trust, value and quality.
Marketingesp can help you look at who you are, how you are perceived and what you have to offer. This will help you identify and define your message, build it and market it.
To discuss your brand marketing strategies contact Marketingesp today on 01455 886400 or email.