On Show marketing

Understanding the power of face-to-face marketing

Face-to-face marketing is incredibly powerful and no-where is it more so than in the on-show exhibition environment.

Where else do you see gathered together buyers, suppliers, consultants, the press, the trade, purchase decision-makers and influencers than on the floor of an exhibition hall? And why– because exhibitions are a platform for launching new products, generating leads, building brand awareness, generate media coverage and retaining existing customers.

Successful exhibitions and events take more than just a great looking graphic pinned to a shell scheme, a portable display stand or a beautiful exhibition stand. It involves creative thinking, planning, promotion, stand staff training /development and measurement.

Marketingesp can help you understand the importance and uniqueness of exhibiting as a marketing tool embracing all the senses and actively engaging with your audience.

Four key ingredients to successful exhibiting:

  • Understanding your exhibition objectives – why are you going and what do you want to achieve
  • Promoting your presence – tell your audience and potential audience why they should come to see you
  • Developing your exhibition stand staff team to understand how to interact with visitors and what they are expected to achieve
  • Following up on your leads and contacts – follow up and measure your results to prove your return on investment

Marketingesp are experts in on-show marketing and exhibitions. We can help you through every stage of the process by project managing the entire event for you or by providing specific services including exhibition stands and graphics, exhibition marketing collateral and promotional items and training or developing your exhibition stand staff team to maximise their performance.

To discuss how we can help you call 01455 886400 or email us here.