PR – if you don’t tell anyone, how will anyone know
PR and media relations are powerful tools in your marketing armoury. PR adds weight,
it increases your credibility, builds your company profile and raises the profile
of individuals who can be projected as experts. Establishing yourself as an expert
in your industry has many positive effects for PR – it can lead to be invited to
comment on industry issues, to being interviewed by national as well as trade journalists,
to being invited to speak at industry events.
Successful PR requires dedicating time to building relationships with journalists,
editors and feature writers of your target publications. You need to know their
readership and how your story, comment, event or pr activity will be of relevance.
It’s then down to writing an attention-grabbing press release and getting it published.
Marketingesp works with several professional journalists and pr writers who understand
how to write a good release, how to get it published, how to lobby, how to get the
press to your event and how to get a good press photograph.
Read more about effective press releases in our
Articles and Tips
section.
To discuss your PR requirements please contact Marketingesp on
05600 473060 or email
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