Viral marketing – getting your messages or promotions passed on to others
Viral – like a virus. Viral marketing is about encouraging individuals to pass on
a marketing message or promotion to others, creating exponential growth for the
exposure of the message or promotion. It works in the same way as recommendations,
referrals, word of mouth and networking - it's about becoming popular.
One of the easiest ways to start a viral marketing campaign is to offer something
FREE.
- Free tips and articles
- Free white paper
- Free report
- Free case study
- Free help guide
Include within the offer suggestions of more information through a call to action
and links to your website – thus driving traffic to your site and creating opportunities
for you to sell to them. Viral marketing is not about obtaining an immediate result
but more about building a wider audience that could be interested in your product
or service soon, later on or sometime in the future. It is the potential audience
exposure that creates the interest and drives the result.
Viral marketing campaigns need to:
- Carry a marketing message for you
- Be useful to the recipient and their business, social or personal network for it
to be passed on
Successful viral marketing campaigns apply one or more of the following criteria:
- They give away a product or service – FREE is the most powerful word in a marketer’s
vocabulary. If enough interest is generated with something that is FREE, at some
point giving something away will lead to selling something
- Keep it simple and easy to pass on – using the internet to transfer data is easy
if you keep file sizes small and download times to a minimum
- Make sure your technology can cope with the strains on the server from a huge hike
in email traffic
- Place your viral message or promotion into existing communication networks between
people – email, affiliate sites, popular websites – to see your message flourish
- Build link relationships with other people’s websites – in the same way that affiliate
sites operate, get your articles, white papers and reports published on someone
else’s webpage and your marketing message gets read by a much wider audience
For an informal discussion about your viral marketing plans or to arrange a meeting
please call Marketingesp on 05600 473060 or
email
your enquiry.
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