With knowledge and intelligence you can assess your risk, target more closely, maximise your budget and act with more confidence. Your information gathering process needs to rigorous and on-going and it needs to cover your customers, market sectors and your competitors

Your customers are the best source of intelligence

Get to know them and their expectations and you can:

measure more closely the success of your products and services
identify new opportunities within your customer base
identify new products or services for your customer base
identify new potential customers

Knowing your customer base will enable you to divide the market into segements and tailor your marketing communication programmes to the needs and expectations of each of your segmants. You will be able to identify the:

most profitable customers
least profitable customers
customers that have the greatest potential

Customer profiling is all about getting to know your existing customers and identifying new customers

Gathering information on your exsting customer base
Profile these customers to establish clear segments or customer types and identify what attracts them to your product or service and why
We can then select the most relevant marleting activities to develop these customers
Using this information will enable us to identify potential new customers within specific segments
New prospects can then be targeted with specific and relevant campaigns that push the right buttons

Your existing customer base is an absolute goldmine

Yet so many companies fail to recognise this. Instead they concentrate so hard on developing new business that they forget about the customers they already have. The result – customers feel taken for granted, they have little loyalty and they ultimately buy elsewhere.

Datamining and segmenting your current customer base and understanding their buying behaviour will enable you to focus to three key areas:

Increasing the value of each order
Increasing the order frequency
Maintaining customer retention

Marketingesp can help you develop clearly defined and focused marketing campaigns for your existing customer base

Your contact with each and every existing customer should be part of a multi-level strategic campaign. Simply put, this is a schedule of contact points throughout the year where you communicate with your customer, whether that be through direct mail, exhibitions, telephone, email or face-to-face.

Plan your contact points in advance and tailor the marketing communication pieces to the specific target group. What works for one will not work for all. Marketingesp can help you develop or fine tune your marketing communication tools to provide optimum relevance for your target audience.
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Increase sales to your existing customer base with help from us

Marketingesp can help you gather and profile your customer information. We can also help you identify the best opportunities within your customer base and potential new business. You can call us on 05600 473060, email or complete the enquiry form.

New customers are crucial to any business

Once we know your potential customers we can then focus to attracting, engaging, presenting and converting.

Your existing customers are a goldmine – knowing who they are, what they buy, when they buy and why they buy allows us to develop marketing initiatives to retain and expand them.

New potential customers need carefully selected and specific communication methods to make them respond.

We can help you identify the right approach depending on your resources.

New customers are crucial for any business and there are several ways to get new customers to buy. Every industry has different methods of attracting new business which depends on who they are trying to reach and the buying behaviour of that sector.

Whatever the method, the fundamental principle is to – attract – engage - present – convert.

Attract the prospect – knowing who to attract, where they are and what they will respond to is essential
Engage with the prospect – identifying the requirements of the prospect enables you to match your offer to their needs
Present the offer - the approach will differ depending on the medium. Exhibitions for instance take a completely different approach to a direct mail campaign or a telemarketing campaign.
Convert the prospect – the right selling process needs to be in place to enable this to happen. There is no point in generating new business enquiries if you don’t have the resource or mechanism to close the sale.

We can help you select and implement the most effective new business lead generation activity for your resources by:

Developing a marketing strategy that works within your resources
Selecting and designing the right lead generation sales and marketing activities
Testing and fine tuning these activities
Providing or developing a mechanism for measuring your return on investment
Identifying those sales and marketing activities that aren’t performing and acting accordingly

Through customer profiling you will be able to understand your existing customer base and identify potential new business opportunities. Through lead generation activity you will be able to create marketing communication campaigns that can target specific groups of new prospects.

Once you have presented your offer and converted the sale you need to use measurement tools that will then enable you to work out your return on investment or ROI. This will enable you to benchmark your performance and plan for future marketing campaigns.

Marketingesp can help you achieve this. Call us on 05600 473060. Alternatively email us or send us your enquiry.

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